Shop Local. Shop Lincoln. Shop Online.

Link and Penny is an eCommerce marketplace based out of Lincoln County, Tennessee. We at the Penny have pride in our roots and care deeply about our local community. The focus of Link and Penny is to revitalize the local economy. Through our marketplace, we have established an inexpensive solution that allows local businesses to take the leap forward and sell their products online.

At the Link and Penny, a customer can create a wishlist online that spans across multiple vendors while still supporting local businesses and crafters. Whether it’s shopping for the holidays, registering for a shower, or finding that perfect gift for that someone special the Link and Penny have you covered. for Join the Penny